Farmers Card Review
New Zealand's leading department store credit card with exclusive rewards and shopping benefits
Quick Facts
Executive Summary
The Farmers Card is New Zealand's premier department store credit card, offering exclusive rewards and benefits for frequent Farmers shoppers. With no annual fee and enhanced earning potential on Farmers purchases, it's designed specifically for customers loyal to the Farmers retail ecosystem.
Key Features & Benefits
Farmers Rewards Program
- Double points at Farmers - 2 points per $1 spent at all Farmers stores
- Standard earning elsewhere - 1 point per $1 spent at other retailers
- Flexible redemption - Use points for Farmers vouchers, cash credits, or merchandise
- Bonus point promotions - Regular special earning opportunities
Exclusive Shopping Benefits
- Exclusive sales access - Early access to major sales events
- Cardmember-only discounts - Special pricing on selected items
- Fashion shows and events - Invitations to exclusive Farmers events
- Personal shopping services - Complimentary styling consultations
Financial Features
- No annual fee - Free to hold and use
- Interest-free periods - Up to 55 days on purchases
- Flexible payments - Minimum payment options and extended payment plans
- Online account management - Easy digital access to account
Rewards Program Analysis
Farmers Points System
The Farmers Card rewards program is tailored to frequent Farmers shoppers, offering enhanced earning at Farmers stores while providing standard earning elsewhere. The real value comes from exclusive shopping benefits and regular promotional opportunities.
Earning Structure
- Farmers stores 2 points/$1
- All other purchases 1 point/$1
- Special promotions Up to 5x points
- Birthday month Bonus points
Redemption Options
- Farmers vouchers $1 = 250 points
- Account credit $1 = 300 points
- Partner rewards Variable rates
- Merchandise Catalog pricing
Annual Value Calculator
| Farmers Spending | Other Spending | Points Earned | Cash Value* |
|---|---|---|---|
| $2,000 | $5,000 | 9,000 | $30 |
| $5,000 | $10,000 | 20,000 | $67 |
| $3,000 | $15,000 | 21,000 | $70 |
| $10,000 | $20,000 | 40,000 | $133 |
*Based on account credit redemption (300 points = $1)
Costs & Fees Analysis
Annual Costs
Interest & Transaction Fees
Cost Advantage
With no annual fee, the Farmers Card offers immediate value to anyone who shops at Farmers occasionally. The enhanced earning rate at Farmers stores provides additional value for frequent shoppers without any upfront cost.
Eligibility & Application Process
Eligibility Requirements
- New Zealand resident, 18 years or older
- Minimum annual income: $20,000
- Good credit history and ability to service debt
- Valid identification and proof of income
- Not in any bankruptcy or debt arrangement
Application Process
- Apply online at farmers.co.nz or in-store
- Provide personal and financial information
- Upload required documents
- Receive approval decision within 5-10 business days
- Card delivered within 7-10 business days
In-Store Application Advantage
Applying in-store at any Farmers location can provide immediate approval in many cases, allowing you to start earning points on your purchase that same day. Store staff can also explain the rewards program in detail.
Pros & Cons
Advantages
- No annual fee - free to hold and use
- Double points on all Farmers purchases
- Exclusive access to sales and events
- Low minimum income requirement ($25,000)
- Can apply in-store for immediate approval
- Regular bonus point promotions
Disadvantages
- High purchase interest rate (21.95%)
- Limited to Farmers ecosystem benefits
- Poor redemption value outside Farmers vouchers
- Foreign transaction fees apply (2.5%)
- No travel or purchase protections
- Low overall rewards earning potential
Who Should Apply?
Ideal Candidates
- Regular Farmers shoppers: Those who spend $1,000+ annually at Farmers stores
- Fashion enthusiasts: People who enjoy exclusive access to fashion events and sales
- Fee-conscious consumers: Those wanting rewards without paying annual fees
- First-time credit users: Lower income requirement makes it accessible
Consider Alternatives If...
- You rarely shop at Farmers stores
- You want higher overall rewards earning potential
- You frequently travel internationally
- You need comprehensive insurance or protection benefits
Final Verdict
The Farmers Card is a solid choice for regular Farmers shoppers who want to maximize their rewards at New Zealand's leading department store. With no annual fee and exclusive shopping benefits, it provides good value for its target audience, though general rewards earning is limited.
Ready to Apply?
Get your Farmers Card today
Apply at Farmers →External link - Terms and conditions apply
Quick Comparison
💳 Store Card Strategy
Use this card exclusively for Farmers purchases to maximize the double points benefit. Consider pairing with a general rewards card for other spending to optimize overall rewards.